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‘Total loss of faith and credibility’: iTV Network pulls out of BARC ratings

BARC Broadcast Audience Research Council exchange4media India News NewsX India

iTV Network, which owns news channels like NewsX and India News, has “pulled out” from the Broadcast Audience Research Council’s TV audience measurement system with “immediate effect”, Exchange4Media reported yesterday.

In a statement, the network said it had “raised very serious concerns regarding the reliability/trustworthiness of the ratings, but none of our concerns has been addressed till date”.

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