Tories planned to make millions from members’ data with ‘True Blue’ app

The presentation document was illustrated with pictures of Rishi Sunak. Photograph: -

Senior Conservative party officials worked on plans to hand over its entire membership database for a commercial venture that promised to make tens of millions of pounds, the Guardian can reveal.

Leaked documents show Tory executives discussed exploiting members’ personal data to build a mobile phone app that could track users’ locations and allow big brands to advertise to Conservative supporters. The party would take a cut of sales.