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The Guardian - UK
The Guardian - UK
Politics
Rowena Mason Whitehall editor

Tories hoping ‘more Rishi’ is the answer to flagging poll ratings

Sunak clearly feels that the voters do not like him because they do not know him enough.
Sunak clearly feels that the voters do not like him because they do not know him enough. Photograph: Christopher Thomond/The Guardian

Rishi Sunak has never before gone big on his personal life but the prime minister has obviously decided the electorate needs to get to know him and his family more before the next general election.

Introducing the prime minister before his speech, his wife, Akshata Murty, tried to paint a picture of her “best friend” as a family man who likes romcoms and is “fun and compassionate”.

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