Back in 2013, having bought the series from Eidos, Square Enix released a reboot of the hit 1990s action game Tomb Raider starring a significantly less objectified Lara Croft. I loved that game, despite a quasi-assault scene near the beginning that I would later come to view as a bit icky, and I wasn’t the only one – it was extremely well received, selling 3.4m copies in its first month alone. Then Square Enix came out and called it a disappointment.
Sales did not meet the publisher’s expectations, apparently, which raises the question: what were the expectations? Was it supposed to sell 5m in one month? If a book sells 10,000 copies in a week it’s considered a bestseller. Even at the height of its popularity in the 90s, no Tomb Raider game ever sold more than a few million. Square Enix’s expectations were clearly unrealistic. It wouldn’t be the last time; in a 2016 interview with Hajime Tabata, Final Fantasy XV’s director, he told me that game needed to sell 10m to succeed.
