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Marie Claire
Marie Claire
Lifestyle
Kristin Contino

Top Designer Once Claimed Princess Diana "Ruined" Its "Credibility" by Shopping There

Princess Diana wearing a red polka dot dress smiling in 1981.

Thanks to social media, Princess Diana's fashion is more popular than ever. Just take a look at TikTok to see a parade of Diana-inspired styles (who doesn't love a good bike short and sweatshirt combo?). But in the '80s, everyone wasn't quite as keen on recreating her royal style—in fact, one boutique co-owner lamented that his career would be "ruined" because the then-Lady Diana Spencer started wearing their clothing.

In the new book Dianaworld: An Obsession, author Edward White wrote that "despite her twenty-first-century reputation as a style icon, during Diana's lifetime it was far from universally acknowledged that she had a flair for dressing." She even appeared "on the worst-dressed lists compiled by the fashion critic Richard Blackwell," the author noted.

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