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Latin Times
Latin Times
Politics
Maria Villarroel

Top Beer Modelo Owner Says Lower Sales Show Latinos Are Looking To Blend Into The Crowd

The administration’s hardline stance on immigration and tariffs are hurting beer sales, as Hispanic consumers spend less to ‘blend into the crowd.’ (Credit: Getty Images)

President Donald Trump's immigration policies are hurting Modelo and Corona beer sales, pushing Latino consumers to stay away from the brand, the company that owns the beverage giants said.

Along with tariffs on Mexican imports, Trump's hardline immigration policies are also hurting the Constellation's beer sales as Hispanic consumers in the U.S. spend less, company CEO Bill Newlands told analysts on the its conference call on Thursday.

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