Barbecue season is easy to romanticize. Smoke in the air, a cooler on the patio, friends enjoying each other’s company. But behind the backyard ritual is a very real consumer economy.
The spending footprint of a typical American summer involves a surprisingly long list of grilling categories: meat, sauces, rubs, charcoal, pellets, propane, coolers, patio furniture, disposable tableware, smokers, grills, pizza ovens, outdoor appliances, and full backyard kitchen builds.