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Euronews
Euronews
Gerardo Fortuna

Too much love to own: EU Court blocks 'I love' trademark request

European Union EUIPO

People love a lot of things—and they really love saying they love those things, especially when it’s splashed across a T-shirt.

But as much as we might love pizza, dogs, or Paris, it turns out you can’t corner the market on the “I ♥” phrase itself.

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