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The Guardian - UK
The Guardian - UK
Business
Mark Sweney and Jasper Jolly

‘Too big of a departure?’: the experts’ verdict on Jaguar’s electric car launch

Jaguar Ginny Buckley Inspector Morse Jeff Dodds Miami Jaguar Land Rover

Jaguar has finally unveiled its much-hyped Type 00 electric car at a launch at Miami Art Week. A teaser video for the marketing campaign released on social media a fortnight ago had split opinion. Here, industry experts give their verdict on the car, its launch and marketing.

Jeff Dodds

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