Tony’s Chocolonely will not reduce size of bars despite cocoa crisis

• Tony's Chocolonely has pledged not to reduce the size or "chunkiness" of its chocolate bars, despite increasing prices due to soaring cocoa costs.
• Chief executive Douglas Lamont stated that a five-fold increase in cocoa prices, a core commodity, necessitated price rises for consumers.
• Lamont confirmed the company would not adopt "shrinkflation" by reducing the 180-gram bar size, believing consumers will pay a premium for quality.
• This decision contrasts with a widespread industry trend where brands like Galaxy, KitKat, and Freddo have reduced product sizes due to rising costs.
• Tony's Chocolonely also champions ethical cocoa sourcing, paying West African farmers higher prices and advocating against exploitation and underinvestment in the region.

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Chocolate bar favourite says it will not shrink size to weather cocoa crisis