Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is

(Credit: Courtesy of Tony's Chocolonely)

Tony’s Chocolonely had an unusual start to life. 

It all began when  Dutch journalist Teun van de Keuken, or “Tony,” turned himself in for being a “chocolate criminal” in 2003. His crime? Paying for chocolate that used exploitative practices along the cocoa value chain. After a trial, he wasn’t found guilty of the said crime, but he made it his mission to turn chocolate into a vehicle that could spread awareness about all the things that needed to change in the cocoa industry.