“You... are... toxic!”, Kit Wilson spat at Jelly Roll last Friday, as around 1m viewers watched WWE SmackDown live. You may know Jelly Roll – a US music star with 21m monthly Spotify listeners at the time of writing, and the latest in a long line of celebrities to cross the divide into professional wrestling. Pertinently, though, he is also the latest perceived offender in Wilson’s crusade on toxic masculinity.
Wilson is a layered personality. One moment, he’s all gyrating hips, flexed biceps, and sparkly, sleeveless jacket, while his Charli XCX-inspired theme music plays; the next, he’s accusing his WWE colleagues of embodying a problematic hyper-masculinity.
