Saints chief executive Tony Fitzpatrick believes the club's historic new sponsorship deal shows everyone is equal in the black and white stripes.
On his final day before retiring from his current role, the Buddies revealed their women’s and youth teams will wear exactly the same strips as the men for the first time.
With Digby Brown about to move into their second season sponsoring St Mirren, from next season every team associated with the club will wear the same logo on their home and away jerseys in the 2022/23 season.