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International Business Times
International Business Times
Business
Marvie Basilan

Toncoin Soars After Telegram Announces TON Blockchain Integration For Creator Ad Revenue Payouts

A 3D printed Telegram logo is pictured on a keyboard in front of binary code in this illustration taken September 24, 2021. (Credit: Reuters / DADO RUVIC)

KEY POINTS

  • Telegram's Durov said creators can either cash out their Toncoins or reinvest them
  • Telegram will split ad revenue at a 50:50 ratio from ads displayed on creators' channels
  • TON hailed the collaboration as a 'defining milestone' for the TON Ecosystem

Messaging app Telegram has introduced a new ad platform that will exclusively use Toncoin on the Open Network (TON) – a layer-1 blockchain project – to make payouts for channel owners.

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