
KEY POINTS
- Telegram's Durov said creators can either cash out their Toncoins or reinvest them
- Telegram will split ad revenue at a 50:50 ratio from ads displayed on creators' channels
- TON hailed the collaboration as a 'defining milestone' for the TON Ecosystem
Messaging app Telegram has introduced a new ad platform that will exclusively use Toncoin on the Open Network (TON) – a layer-1 blockchain project – to make payouts for channel owners.