
Lollapalooza has really been going for a piece of the K-pop pie the past two years as the genre takes a hold on America. According to NPR, the U.S. is one of the biggest importers of Korean pop music, just behind Japan and China — and if the screaming crowds at Lollapalooza 2023 are any indication of larger trends, it’s here to stay.
Tomorrow x Together made history at the festival again Saturday as the first South Korean boy band to headline the event (following BTS member J-Hope, who was the first South Korean artist to headline in 2022, and NewJeans, who played Thursday, notable for being the first Korean girl group to play the festival).