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Fortune
Fortune
Marco Quiroz-Gutierrez

Tokyo’s government plays matchmaker with new dating app to reverse its plunging birth rate

(Credit: Me 3645 Studio)

The birth rate in Japan is so low that its biggest city’s government is going to desperate measures to help couples find love.

The Tokyo metropolitan government’s latest out-of-the-box idea is to play Cupid by launching a dating app, and it has already allocated $1.28 million to debut it by the end of the summer, Japanese newspaper The Asahi Shimbun reported. Unlike other dating services, the government-sponsored project has strict measures in place to address a serious concern for people searching for love online: authenticity.

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