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Fortune
Fortune
Orianna Rosa Royle

TodayTix CEO took over at 31. He tells aspirational Gen Zers to ditch the 'fake it till you make it' act if they actually want to be successful

(Credit: Courtesy of Moxie Group PR / Jenny Anderson—Getty Images)
  • While Amazon’s Andy Jassy aligns with Gen Z's “delulu” mindset, TodayTix’s CEO says faking it early in his career burned him out—and backfired. Aspirational workers would get further faster if they focused on their strengths and just asked for help when they need it.

Gen Z workers have heard it all before: “Dress for the job you want,” “fake it till you make it,” “act like you belong in the room.” But TodayTix’s CEO Brian Fenty says that kind of bluffing is more likely to backfire than fast-track your success.

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