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Digital Camera World
Digital Camera World
Adam Juniper

Today at the SWPP show: We see the new Smoke Ninja, Sony's 300mm mega-lens, and more!

SWPP 2024 shots taken by Adam Juniper.

The Society of Wedding and Portrait Photographers – or SWPP – has an annual gathering in London's Hammersmith. Officially the "London Photo Video Convention and Trade Show" in the capacious Novotel London West, it opened today, so I went to check it out with DCW colleagues. It's obviously not as big as the upcoming as the UK calendar's biggest event – The Photography & Video Show at the NEC – but there was still a lot to see and the show runs until the end of Saturday 20th Jan so there is a chance check it out yourself.

Exhibitors include Sony, cradling what they told me was one of the two Sony FE 300mm f/2.8 GM OSS Lenses in the country. I was even allowed to touch it and, to be honest, despite the size, it was amazingly lightweight. As a Sony shooter myself I did wonder how far I'd get with it (but I don't think I was the first person who had that thought)!

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