Toblerones will no longer be decorated with their famous mountain peak logo under changes to their packaging. The Matterhorn will be removed from the chocolate bar's packaging as its production moves outside of Switzerland.
The design change has come about because of the change in the production site and rules around what can be used on packaging. Current laws restrict the use of Swiss iconography when marketing products.
It means the chocolate bar's US owner, Mondelēz, will replace the Matterhorn with a generic Alpine summit, according to The Guardian. The packaging on the almond chocolate bar will now read "established in Switzerland". It had previously read "of Switzerland".
