Toblerone has announced it will make a major change to its brand's packaging as production begins to move outside of Switzerland.
The pyramid-shaped chocolate will no longer feature the iconic Matterhorn mountain - which the confectionary is intended to resemble. Now, the image will be replaced with a more generic-looking alpine summit, according to the brand's US owners, Mondelez.
Since 1908, Toblerone has been produced in the Swiss capital, Berne, whose heraldic animal – a bear – is hidden within the image of the Matterhorn.
