Chocolate lovers across the country have been left both excited and outraged at the announcement of a new limited-edition flavour of Toblerone.
The fan-favourite Swiss chocolate brand recently teased their fans with a brand new golden Toblerone bar with a smooth caramel flavour, and it sounds absolutely delicious. The chocolate bar is so exclusive there is said to be only 5000 of them being made.
However, despite being excited over the new flavour, it looks like the brand really believe they are selling a bar of gold, as one 360g bar is priced at a whopping £17. Considering one regular milk chocolate bar retails at around just £3.50, the new flavour is that bit pricier than usual.
Outrage over the rather expensive price-tag was sparked when an announcement of the limited-edition release was shared to the NewFoodsUK Facebook page, reports The Liverpool Echo.
The post read: "Limited Edition Golden Caramel Toblerone!
When we saw these online at Toblerone we just had to get one of these limited edition bars!!
OMG, we are so glad we did - the golden chocolate works so well with the honey & almond nougat!
So happy with the personalised packaging too, will be keeping it for sure!"
The post has since quickly racked up 2.2k likes and a massive 2.8k comments from shoppers who were keen to try the new flavour, but slammed the price as a "joke."
One shopper said: "£17! I love a Toblerone but not for £17!" A second commented: "£17 a bar!! Should be made of gold!!"
A third commented: "17 quid? I know inflation has risen rapidly but that's a joke." A fourth shopper said: "Sounds nice but not at £17 a pop!"
Not everyone was bothered by the price though, with many keen shoppers tagging their friends to show them the product. One comment read: "Ohhh my goodness bet that's yummy."
Another shopper tagged their friend and said: "two fave things caramac & Toblerone!"
You can purchase the limited edition Toblerone here for £17 with the option to make it personalised.
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