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Livingetc
Livingetc
Gilda Bruno

TOAST Just Took Over a London Townhouse to Celebrate Its New Line — We Were Among the First to Catch Its Magical Ode to Design

A woman with short salt and pepper, straight hair wears a checkered jumper in blue, red, and gray wool while standing inside a library filled with yellowed books as natural sunshine filters through its windows.

Beloved fashion and homeware brand TOAST got the memo: Thursday is the new Friday. And so what better way to anticipate the return of the weekend than throwing an exhibition inside one of Cavendish Square's most beautiful buildings, right in the heart of London?

Titled, like its Autumn/Winter 2025 collection, The Curious Mind (through September 7), the three-day showcase launched last night with a temporary, multi-room installation bringing together curated clothing and decor from the house, along with imaginatively reinvented second-hand furniture pieces, floating paper sculptures, delicate embroidery, crafty collectibles, and more.

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