Meta showed off snazzy new AI features for users of Instagram, Facebook, and WhatsApp at its developers conference last week. On Wednesday, it unveiled a different collection of generative AI tools for an equally valuable group of users: advertisers.
The new tools harness the power of AI image and text generation to make it easier than ever for people to create ads for Meta’s various platforms, potentially providing a new tailwind to boost to the company’s $117 billion advertising business.
