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Hugo Macdonald

'To enjoy a meal on their tableware is to experience food as an art': Jake Gyllenhaal on a campaign for Ginori 1735

Jake Gyllenhaal.

Ginori 1735 welcomes back Jake Gyllenhaal to star in the second chapter of its advertisement campaign. The actor explored the brand’s deep-rooted traditions which were at the heart of the first instalment. Now Gyllenhaal immerses himself around the porcelain company's craft and imagination, where he takes hold of the creative reigns and reimagines the use of porcelain while dressing a table ready to host an evening of shared moments.

The campaign ventures to the green hills of Italy, and settles within Villa Ginori, the Tuscan home of Ginori 1735 founder, Marquis Carlo Andrea Ginori, who established the company nearly 300 years ago. With colourful porcelain framing every shot, Gyllenhaal seems to ponder and reflect amongst delicate art and craftsmanship which is brought to the forefront.

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