The US war on Iran has disrupted global supply chains, driven up energy prices, and intensified pressure on India's current account. Tourism is one of the fastest ways to earn forex and create jobs at scale.
Unfortunately, over the last four years, India's overseas tourism marketing budget has been cut to near-zero. Result: in 2024, India recorded 9.9 mn international tourist arrivals, still roughly 10% below its pre-pandemic peak. While every major competitor has stormed back past 2019 levels, this country's still looking for an exit.
