It’s been years since the Teenage Mutant Ninja Turtles graced the big screen, but the superhero team is set to return next weekend with TMNT: Mutant Mayhem. As one of the next titles among 2023's new movie release dates prepares to hit theaters, Paramount has called upon a throwback meme to bring attention to its release, and the marketing idea is top tier.
Back in May 2007, 10-year-old Jonathan Ware went absolutely viral for appearing on a local news interview at the Rose Festival in Portland, Oregon. While in zombie makeup, a TV reporter turned the microphone to a kid attending the festivities to ask what he thought about the whole thing. He memorably responded with “I like turtles.” Over 16 years later, the marketing team behind the TMNT movie brought back the viral sensation for this bit:
