At this point, the idea that anybody would ever bet against James Cameron seems crazy. The man is responsible for three of the highest-grossing movies ever made, and with Avatar: Fire and Ash opening in a couple of months, that number may become four. And yet, there was a time when people were unsure that a Cameron movie would be a massive hit, with quite a few being less than certain about Titanic.
Next month, the memoirs of Cameron’s late producing partner Jon Landau, who passed away last year, will be posthumously published, and Variety has an excerpt from the book, titled The Bigger Picture. In the piece, Landau discusses the difficulty with Titanic’s first trailer, which clocked in at an epic four minutes long. When the cut was first sent to the film’s two studios, Fox and Paramount, it was not received well, with Landau relating…
