I'm going to paint a scene, tell me if it sounds familiar. You've found the perfect outfit, headed out to the restaurant, bar or holiday resort—any location will do—only to realise when you get there that not one but two women are wearing the exact same thing. That high street buy you thought was especially chic clearly garnered the same reaction from many another lunchtime browser. So now you're after something (almost) nobody else has, to avoid the uncomfortable outfit Uno, and luckily, our Marie Claire Masters and Editors have a handful of niche brands up their sleeves.
Think boldly printed dresses and co-ords from Lisa Ing Marinelli's beloved Alémais, perfect for holidays and special occasions alike. Australian label SIR., which has Leila Kashanipour sold. And minimalist-fashion-fan-friendly Róhe, satisfying Susan Bender's high wardrobe standards. All easy enough to get hold of, yet still known only to your most fashionable friends.
