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The Guardian - US
The Guardian - US
Comment
Nancy Jo Sales

Tinder wants to sell a $500-a-month subscription. Can they justify that?

‘Tinder posted its first-ever quarterly decline in the fourth quarter of 2022.’
‘Tinder posted its first-ever quarterly decline in the fourth quarter of 2022.’ Photograph: Ianni Dimitrov Pictures/Alamy

Romance scams are among the most common type of online fraud, with losses in millions of dollars. Scammers prey on people’s need for love and connection, which can make them vulnerable to manipulation. “There’s no end to the lies romance scammers will tell to get your money,” warns the Federal Trade Commission.

I couldn’t help but think of this when I saw that Tinder has just announced it is moving ahead with plans to launch a new “high-end” membership for as much as $500 a month. Tentatively called Tinder Vault, representatives of the company have said that the new service will provide an “even more fun experience” and “quality matches” for “exclusive” users.

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