The unique and ultra-modern marketing campaign for Marty Supreme, featuring a Timothée Chalamet blitz which has practically reinvented how Hollywood stars do PR, has reaped rewards.
Released on Boxing Day, the latest figures from over the weekend show that it has become the second-biggest opening for the hip indie studio A24. Bringing in $17 million in the US at the weekend, it didn’t quite match the $25 million opening of A24’s Civil War, but still qualified as a big success up against the two blockbuster hits Avatar: Fire and Ash (which brought in $64 million over the same three days) and Zootopia 2 ($20 million).
