Two years ago the band I’m in recorded a charity Christmas single, and I had an idea for a video. What started with me emailing a rough outline ended with me sitting on a toilet dressed as Santa while young people filmed me. After that day I embarked on a period of keeping my ideas to myself.
At the beginning of last year the band released an album, and even though I had another idea for a video, I didn’t say anything for a long time. Eventually, however, I was persuaded to explain the idea to a director called Martin over lunch.