Apple is already investing heavily in artificial intelligence, and will start adding it to its existing range of products and services — declared CEO Tim Cook during a recent earnings call. The Apple boss also confirmed the company would be deploying generative AI tools like those appearing in Android phones and in Windows 11 next year, but would be doing so “responsibly."
As Microsoft launched Copilot, Google rolled out Bard and other companies embraced generative AI, Apple remained tight-lipped. It referenced the use of foundation models in transcription, and machine learning on the iPhone but didn't jump on the AI hype bandwagon.
