
Apple Inc (NASDAQ:AAPL) remained tight-lipped about rumors of its augmented reality/mixed reality (AR/MR) project at its developers' conference earlier this month. But now, CEO Tim Cook has apparently confirmed the iPhone maker's foray into the segment.
What Happened: In an interview with China Daily last week, Cook said he was incredibly excited about AR, in response to a question about the key factors it needs to succeed with customers.