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Technology
Rael Hornby

Tim Cook makes one thing very clear about the May 7 Apple Event

Apple Tim Cook Laptop Mag
Apple Pencil over drawing of Apple Logo.

After announcing the 'Let Loose' event for May 7, Apple is now setting the wheels in motion for the hype-train to build up momentum. While we can expect new M2-donning iPad Airs and M3-equipped iPad Pros to appear at May's pre-taped showcase, Tim Cook took to X to whet our appetite a little more as we eagerly await a fresh bite of the Apple.

Marketing budgets, be damned! Sometimes all it takes is a brief word from your company figurehead to set the news cycle alight. Apple's popular CEO was short on words and even shorter on subtlety when he sent out the call to "Pencil us in for May 7! ✏ #AppleEvent."

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