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Fortune
Fortune
Rachyl Jones

Tim Cook keeps saying the same two lines about Apple's generative AI plans

Tim Cook Apple
(Credit: Justin Sullivan/Getty Images))

Apple has yet to launch a generative AI product to compete with the likes of ChatGPT and Google Bard. But when it comes to answering questions about Apple's generative AI efforts, CEO Tim Cook's comments are ready for mass production.

Cook has uttered nearly the exact same words about the company’s AI strategy in recent earnings calls, at times sounding like he’s reading from the same script.

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