To hear newspaper reports tell it, Tim Cook only has eyes for AR glasses, as the Apple CEO puts his focus on developing the company's next big product. But as a long-time iPhone user, forgive me for fretting that Cook and company risk losing sight of their most important product right now.
That would be the iPhone, which even after a quarter of flat revenue, still accounted for nearly 56% of Apple's $124.3 billion in net sales during the holiday quarter that ended in December. Phones remain a big business for Apple, with plenty of things like software updates and this year's iPhone 17 launch clamoring for the attention of executives.
