Tim Cook describes his first experience with Apple’s forthcoming Vision Pro headset as an “aha moment”. The mixed reality device, he claims, has the potential to usher in an entirely new era of computing, having a profound impact on the way we work, communicate and experience the world – just like the iPhone did 16 years ago. And for it to succeed, just like the iPhone, it’s going to need apps.
The Apple CEO is in London at the end of a whirlwind European tour to meet with app developers that he hopes will be among the first to realise his ambitions for the Vision Pro. The UK has the largest developer community in Europe, and as he meets three of them, he is clearly curious about their apps.
