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Fortune

Lionel Lim

Tim Cook crashes a Chinese e-sports tournament as Apple faces competition and censorship in its most important non-U.S. market

Apple Tim Cook China Counterpoint Research Chengdu Huawei Jefferies

(Credit: Alexi Rosenfeld—Getty Images)

Tim Cook made an appearance on Monday in an unexpected place: A video gaming tournament in China.

The Apple CEO stopped by the gaming event, hosted at its store in the southwestern city of Chengdu. The event featured Tencent's smash hit "Honor of Kings," the top mobile game by revenue for the first half of the year, according to Apptica. Cook took to Chinese social media to celebrate the tournament, saying its "energy was off the charts" in a post on Weibo.

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