As a beauty aficionado, I love exploring the latest and greatest launches to hit the market, even though the amount of new products and brands that continue to launch remains overwhelming. That being said, there is still a glaring hole in the beauty community when it comes to catering to people with disabilities. New cosmetics brand Tilt is attempting to change that.
“I loved experimenting with makeup, but I found that I couldn’t use most of the products I wanted to try,” says 21-year-old founder Aerin Glazer, who has arthritis. “My hands would hurt for hours after gripping narrow plastic packaging, but I found a lot of normalcy and joy in my beauty routine, especially on difficult days.” At the age of 16, she set out on a five-year path that would ultimately lead to the creation of her beauty brand, Tilt, which she says has products “designed with the needs of everybody in mind.” I can attest to this. The magnets used in the packaging are gentle; there’s no harsh reverberation when the packaging closes. The ergonomic shape of each product makes them easy to hold and grip onto for a long time, allowing for a more comfortable user experience for people who may experience joint pain. Even as someone who doesn’t, I immediately noticed the difference in how comfortable each item felt in my hand.
