TikTok is teaming with UNHCR, the United Nations’ Nobel Peace Prize-winning refugee agency, and iconic singer Dionne Warwick on a social media campaign to promote solidarity with refugees from Ukraine and other war-torn countries.
What Happened: Variety reported the campaign features the hashtag challenge #TheWorldNeeds that is backed by Warwick’s classic song “What The World Needs Now (Is Love),” which is being provided with the support of Warner Recorded Music and Warner Chappell Music — both owned by Warner Music Group (NASDAQ:WMG) — and Bertelsmann Music Group (BMG), a division of Sony Corporation (NYSE:SONY).
