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Evening Standard

Technology

Alan Martin

TikTok takes on Twitter and Threads with text posts

TikTok Twitter Inc. Threads ByteDance

TikTok, the app best known for short-form videos, viral memes and its unnervingly effective algorithm, has expanded into the world of text-based posts.

“With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” a post in the company’s newsroom reads.

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