Shoppers are going wild for an "amazing" perfume from Glossier after spotting it on social media.
The beauty brand is loved for its easy-to-use products, clean formulas and millennial pink packaging, and one item from its collection is really having a moment on TikTok.
A TikToker called @bitcoin_papi recently posted a video explaining how a passerby turned around to chase her and ask what scent she was wearing. The perfume in question? Glossier You (£49).
She also went on to mention an instance where her perfume captured the attention of a love interest.
"It’s the same scent I was wearing when a guy I went on two dates with wrote a poem about how good his pillow smelled after I left," she said, before going on to reveal that the fragrance is the Glossier You perfume.
"I’ve worn it so many times and it will make everyone you pass be attracted to you," she said.
The video has now been watched more than 13 million times, while Glossier has confirmed that sales of said perfume have increased by 50% within a 24-hour period.
Priced at an affordable £49, Glossier You has been a huge hit with fans of the brand since launching in 2017. A perfect everyday scent, it is made up of woody and sweet Ambrette and Ambrox - so you can expect it to last long on your skin. It is balanced with top notes of fresh iris and sparkling pink pepper.
Glossier describes the perfume as the "ultimate personal fragrance", meaning it smells a tad different on everyone.
Beauty lovers were quick to comment on the TikTok post by @bitcoin_papi and some say it made them rush to buy the Glossier You perfume right away.
One person raved: "I’ve seen what I needed to see. Immediately yes".
Another added: "I bought it now because I know if I don’t it’ll sell out."
A third wrote: "I got less than half way through this tiktok before I left the app to purchase".
And a fourth said: "Glossier you is one of my favorite scents EVEERRRRR".
You can buy the Glossier You Eau de Parfum for £49 at glossier.com.
