A cream dress from Manchester-based retailer PrettyLittleThing has sent TikTok shoppers wild, describing it as the ‘dress of dreams’. The outfit has gone viral on the video-sharing app, racking up thousands of views.
The ‘shape cream rib strappy midaxi’ sits somewhere between a midi and a maxi dress. The figure-hugging number was £25, but has recently been reduced to £22 in the sale.
The dress offers cup detailing on the bust and a back split, with shoppers saying it’s ‘perfect for date night’.
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PrettyLittleThing said: “Blessed with a body like an hourglass? Good for you girl. PLT Shape is designed with you in mind, with a few figure and curve enhancing tweaks to give you the perfect fit. Get heads turning for all the right reasons in this figure-hugging midaxi dress. For a date with the dolls, style with some barely-there heels, gold accessories and a mini bag to finish.”
Users are sharing the hauls and try-ons of the viral dress and one TikToker, @nelsb. posted her video just two days ago and has already reached 73.4K views.
She raved: ‘’It’s like a thick ribbed material so it actually feels quite expensive but it was literally £20. ’It fits me perfectly. I feel like this dress is perfect for date night. It’s classy but sexy.’’
@charleybourne shared her video showcasing the ‘’dress of dreams’’, earning 128.5K views, and said: ‘’this is your sign to get the viral PLT dress.’’
The retailer has since reported that searches for the ‘PLT cream ribbed dress’ is up by 359 per cent, with more than 136 shoppers hitting ‘add to basket’ today.
With summer, graduation and date night dresses hugely in demand right now, could this be the go-to dress everyone is trying to get their hands on for a summer of glam? You can buy the PLT dress here.
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