Get all your news in one place.
100's of premium titles.
One app.
Start reading
Daily Mirror
Daily Mirror
Entertainment
Sarah Bradbury

Viral ‘Missing Person’ fragrance by PHLUR has finally launched in the UK at Selfridges

If you haven’t heard about it, PHLUR’s ‘Missing Person’ fragrance went viral earlier this year - and has celebrity fans including Rosie Huntington-Whiteley, Miranda Kerr plus TikTok personalities raving about it.

And now? We can happily tell you that it’s finally arrived to the UK - and launched exclusively into Selfridges today, 12th September.

In fact, the full PHLUR collectionis now available to shop in-store and online at Selfridges. The fragrance is available in full-size bottles (50ml) for £96 and travel size varieties (9.5ml) for £26.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.