The world’s most powerful record label has gone to corporate war with the globe’s fastest-growing social media powerhouse. Universal Media Group has taken its evidently painful boardroom wrangling with a social media behemoth overground, publishing an incendiary open letter, titled “Why we must call time on TikTok”.
UMG, the biggest music company in the world, has accused TikTok of trying to “bully” and “intimidate” it into “accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth”.
