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The Conversation
The Conversation
Jessica Maddox, Associate Professor of Advertising and Public Relations, University of Georgia

TikTok’s popular microdramas shrink TV into bite-sized chunks

TikTok Disney HBO Netflix Quibi Hollywood Issa Rae
Actress and writer Issa Rae speaks at the Fast Company Innovation Festival in New York in 2024. Her new microdrama, 'Screen Time,' has already garnered over 100 million views. Eugene Gologursky/Getty Images for Fast Company

Some of the hottest casting calls in Hollywood right now aren’t for Netflix, Disney or HBO.

They’re for TikTok.

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