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International Business Times

Business

TikTok's Of China Exposing Luxury Brands Go Viral Driving DHgate To Top Of US App Charts

DHGate TikTok United States Luxury China Lululemon App Store Hermès TechCrunch

Chinese TikTok videos revealing luxury brand secrets have gone viral, driving DHgate to the top of US app charts. (Credit: Pexels/Kaboompics.com)

On 14 April 2025, a viral TikTok trend from China rocked the luxury goods market, propelling the Chinese e-commerce platform Dhgate to the pinnacle of the US App Store. Fuelled by intensifying US-China trade tensions, videos from Chinese manufacturers exposing the production secrets of brands like Gucci, Chanel, and Hermès have captivated millions, as reported by TechCrunch.

Known as 'Trade War TikTok', these clips reveal jaw-dropping markups, driving a surge in DHgate's popularity. What's powering this global phenomenon?

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