TikTok unveiled new measures Wednesday to protect European user data as it takes steps to head off further government bans on employees using the Chinese-owned video-sharing app on their work phones.
The company aims to create “a secure enclave for European TikTok user data," Theo Bertram, vice president for European government relations and public policy, said in a blog post. TikTok will tighten access to user data in a process overseen by outside auditors as well as beef up privacy protection.
