
TikTok creator Kayla Ryan claimed she found her "cure for getting-ready anxiety" in a July 25 video that's been viewed over 2.5 million times. She's wearing a snug white tank top, wide-leg jeans, and sneakers, with a tangle of gold necklaces layered on top. She calls it the "go-see outfit."
On the social media platform this month, go-see outfits are receiving the same treatment as fisherman sweaters and Pucci prints: They're framed as a "new" discovery, despite their many years of history in the industry. Searches have surged, with a Google Trends report showing queries for "go-see outfit" reaching a record high as of July 28.