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International Business Times UK

Mycah Puno

TikTok Made Me Eat It! 1 In 3 Brits Now Choose Viral Food Spots Over Michelin

TikTok Michelin Deliveroo United Kingdom Crunch London

TikTok Made Me Eat It! 1 in 3 Brits Now Choose Viral Food Spots Over Michelin (Credit: cottonbro studio/Pexels)

KEY POINTS

Deliveroo's 2025 report shows 1 in 3 Britons now favour viral food spots over fine dining
London's Papo's Bagels topped the global ranking, reflecting TikTok's growing influence on eating habits
Viral hits like matcha, sourdough, and seamoss gel are reshaping Britain's definition of dining culture

The British palate is going viral — literally. According to Deliveroo's newly released 'Deliveroo 100 Report', one in three Britons now choose restaurants trending on TikTok or Instagram over Michelin-starred establishments, reflecting the enormous power of social media in shaping modern dining habits.

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